Research the Internet to find out:
- the name of the non-profit
- how much will companies for new domains
- some of the expected new domains
- how the application process works
- why is it so important to certain companies and organizations to have total domain name control - discuss in detail the reasons and why they are important
- what makes tomorrow such a BIG deal as far as the Internet is concered
This will be a lengthy post. Please type your comments in a Word document before you attempt to post it to the blog. This will save you time and frustration in the event that the comment does not post right away.
I expect the research and time it takes to make a quality posting to take at least 40 minutes.
ALL comments MUST be in YOUR OWN WORDS. Do not copy and paste from the Internet and DO NOT copy another students comments.
Please site your sources used in creating this post. Use exact URL's.
This posting is worth 10 QUIZ points.
This comment has been removed by the author.
ReplyDeleteNew Top Level Domain Names:
ReplyDeleteThe name of this Non-Profit is called ICANN. ICANN stands for The Internet Corporation for Assigned Names and Numbers. This site is opening the new gTLD program tomorrow January 12th, 2012, it is said that this amount of work is “mind-bending”! Some of the web address endings that are being put out on the Internet include .bank, .brand, and .gay. The reason why tomorrow is so important to United States citizens is because this hasn’t happened in about 10 years! With the new gTLD’s it is possible for hundreds and or thousands of new-generic top level domains to be produced. The reason in creating these top level domains is to seize new revenue, and expand business/marketing opportunities for businesses. With that being said it’s going to make the company well known and help the name get further out across the World Wide Web. The cost for companies to buy these domains is $185,000 just to apply and another $25,000 a year to maintain one. In addition to the previous sentence, a 10 year commitment is required after you purchase one. The way the application is supposed to work is by taking the name of the company a person is searching for and using it as the end of the web address or URL also known as the Top Level Domain Name. For instance, the camera company named Cannons. That companies new Top Level Domain Name would be “cameras.cannon or printers.cannon”. Like I said above in one the sentences this is to help spread the companies name and let people outside of the United States know about that specific business/organization but in addition to that is also gives us (the users) more control because “.gov” and “.com” won’t be as crowded as what it is today. In my research this large project was created in the 1980s which is when the domain name “.com” came into play. Some people are worried that this could lead to serious problems and some are excited because it might lead to success! I guess we will have to wait and see what happens tomorrow when it is released!
Madyson Davis 4th hour
http://www.circleid.com/posts/20120108_icann_final_preparations_for_new_gtlds/
http://blog.jothan.com/cctld-2/what-do-new-top-level-web-domains-mean-to-your-brand-forbes/
http://www.usatoday.com/USCP/PNI/MONEY/2012-01-11-APUSTECBeyondDotCom_ST_U.htm
Nicole Dixon
ReplyDeleteJanuary 11, 2012
Internet Corporation for Assigned Names and Numbers (ICANN) is a non-profit corporation that is located in California. ICANN is responsible for setting policy for the rules, structure and the stability of the internet. Tomorrow, ICANN is releasing the first application that will allow users to buy a domain name and register it online. The domain name price is very expensive and costs about $185,000 just to apply for one. It will eventually cost about $25,000 per year when it is approved. Some of the popular websites or even popular companies could invest and have their own domain names. For example, Twitter, Facebook and Google could have their own domain names and could possibly be .Twitter, .Facebook and .Google, instead of .com or .org. The new domain names could possibly become confusing and frustrating to users who do not understand the new domain names. The process of the domain names is to try to beat out others that want the domain, get the domain name they want and then sell it if necessary. In return the buyers get to have a secondary name that includes word left of the dot. Tomorrow is important because when users buy the new domain names it is making .com and .org less crowded and it gives the user more control over the domain.
http://www.bbc.co.uk/news/technology-16490950
Luke Skowronek – January 11, 2012
ReplyDeleteTomorrow is a monumental day, concerning the Internet world. The non-profit organization that manages the Internets addresses is called ICANN. ICANN means the Internet Corporation for Assigned Names and Numbers. Tomorrow, ICANN will start accepting applications from other non-profit and profit organizations that want to have their own top level domains like .com, .org, and .edu. These companies, businesses and organizations must pay an evaluation fee of $185,000; however, the total expected cost is $500,000. One expected new top-level domain name is .shop, .canon, and .sport. When applications are submit, ICANN will evaluated and the ones that pass will be negotiated towards agreement with ICANN and the top-level domain application submitter.
This is very important to companies because the more it the top-level domain comes up, the more the organizations site will appear on searches. The more views the more money. Tomorrow is a huge deal because top-level domain names have not been changes in about a decade. It is also a huge opportunity for scandalists, cyber-criminals, and cyber-attack, which makes the deal very risky.
Internet Corporation for Assigned Names and Numbers (ICANN) is the non-profit organization that runs all of the top level domain names. On January 12, 2012 ICANN is going to start accepting top level domain names. From January 12, 2012 until April 12, 2012 each business will have to send in their application for registering any word as their domain name. The new domain name cannot contain Latin characters, brand names will be allowed. These new addresses will be able to end in any word in any language. The cost to purchase a new domain name is $185,000.
ReplyDeleteSome companies have already announced that they are applying for these new domain names. Some of the companies are Hitachi ( .Hitachi), and Canon( .canon). Some cities have already announced that they will be using the dot-city domain names. Some of these cities are London, New York, Berlin, Paris and Las Vegas. There are also several niche industries that will be applying, some of these will be .wine, .jewelry, .sport, .blog, .web, and .music.
It is important for some companies to have complete control over the domain name because of phishing, fraud, and cybersquatting. Because of these issues certain companies have to apply for a new domain name so people don’t cybersquat. Cybersquatting is making a domain name similar to a name brand company and inflating prices for personal profit and no intention of helping that company.
January 12, 2012 is such a big deal for the World Wide Web because something like this has not happened in at least ten years. Changing things will be a huge step for the internet.
This comment has been removed by the author.
ReplyDeleteGrant Harper
ReplyDeleteJanuary 11, 2012
The name of the non- profit organization that controls the domain names is ICANN. For new domains companies will pay $185,000 for the first round. Some expected new domain names are .hotel, .wine, .radio, .music, .berlin, and .nyc. The application process works by; first, there will be an application window open for around 90 days. Then, a company must finish a 50 question application with 185,000 dollars. When you submit the application you’re actually submitting to become a domain name registry. Your application will go through a very complicated evaluation and will be searched to see who you are, making sure people aren’t engaged in fraud, the applicants financial position, and if the person has history of cyber squatting. It is so important to certain companies and organizations to have total domain control because; there are specific domains such as .shop or .hotel. A shoe selling company does not want a .hotel domain name or a computer seller does not want a .wine domain name. Domains names are important to organize the internet’s website and give the websites the ability to be on the internet. Without a domain name, a website cannot be present. Tomorrow is such a big deal because this is when companies, organizations, or anyone can apply for a custom top-level domain name. As far as the internet is concerned, there will be an incredible amount of new domain names being added.
ICANN first started in 1998. It was started and still continues to be a non-profit public- benefit corporation. ICANN is responsible, to regards to the internet, for naming and organizing the internet. It promotes competition and develops policy on the Internet’s unique identifiers. ICANN does not control content on the internet or it cannot stop spam, but it has a huge impact on the expansion of the internet. The company is located in Washington D.C., Silicon Valley, CA, Sydney, Belgium, and Marina Del Ray, CA. ICANN is the only top level domain company in the world.
Eric Hotchkiss
ReplyDeleteHour 4
1/11/12
Tomorrow the nonprofit that is responsible for overseeing new top level domain names is called ICANN which stands for Internet Corporation for Assigned Names and Numbers. ICANN has set aside $2.000.000 to assist needy applicants. As the clock winds down to 12 January, ICANN is using the Google ad network to display information on ICANN's new gTLD program for Internet users in specific countries. Targeted countries include all 35 that the World Bank categorizes as "low income," ranging from Afghanistan to Zimbabwe. Also, tomorrow, January 12th is important because Tomorrow morning, a House subcommittee will tackle an issue that has been under the radar for most Internet users and rights holders, but is of critical importance. ICANN, the governing body of the Internet domain name space and addressing structure, has announced plans to introduce hundreds or even thousands of new “generic top level domains” (gTLDs) to the Internet. The domain name price is very expensive and costs about $185,000 just to apply for one domain name.
Sources: http://www.siia.net/blog/index.php/2011/05/tomorrows-gtld-hearing-will-be-far-reaching/
http://www.icann.org/
Tomorrow a non-profit organization called ICANN (Internet Corporation for Assigned Names and Numbers) will start allowing cities, organizations, and companies to turn brands into domain name extensions. An example would be instead of using .com, or .gov you would use something like .facebook. Some domain name extensions that are expected are .car, .love, .movie, .web, and .gay. From tomorrow, January 12, 2012 until April 12, 2012 you can put in applications for gTLDs (top-level domain). The process to get approved starts off with paying the fee, $850,000 and they must get a background check for criminal or domain abuse, be able to operate their TLDs in a secure and stable manner, and they must meet financial requirements, which is dependent on sales projections. You must also have a business and marketing plan for the purpose of your TLD. The process begins by a completeness check being done to make sure you meet all the requirements. They must be established within a certain period of time in order to be eligible. Once finished with that it will go on to the initial evaluation. This where a background screening is preformed on the people named in the application, this normally takes five months. If your application doesn’t reach all the requirements it will be considered ineligible. The process of getting a new Top Level Domain is long and complex but it is important to some companies or organizations because it would give them the opportunity to advertize their community, brands, products, or cause.
ReplyDeletehttp://techcrunch.com/2011/06/20/icann-to-expand-top-level-domain-names-applications-start-jan-12-2012/
http://news.cnet.com/8301-1023_3-20072478-93/icann-approves-expansion-of-top-level-domains/
http://www.newgtldsite.com/gtld-application-process/
Shelby Gulbronson - January 11, 2012
ReplyDeleteThe Internet Corporation for Assigned Names and Numbers, also known as the ICANN, is an organization that oversees the Internet system. They have voted a meeting in Singapore to allow the companies and organizations to apply for new top-level domains to be added to the already in existence such as, .com, .gov, .org, and .net. This idea has been under discussion for several years. The cities would create domains such as .Paris and .NYC. Manufactures and retailers would create domains such as .cameras and .Nike. These new domains would make it easier for the major brands to communicate with their customers. ICANN approved a timeline and a description of application procedures that run roughly around 350 pages. ICANN will accept applications for new top-level domains launching January 11, 2012 until April 12, 2012. These new domains could begin to function as early as the first quarter of 2013. The cost to apply for these domains is $185,000, a fee hoping to keep out all accept the largest companies and government agencies. The cost to launch the domain used by a single company, such as .Walmart, is at least around $350,000. The cost will be much greater for the domains such as .NYC or Nikon.camera. The domain such as .delta could be for Delta Air Lines or Delta Faucets. If they could not come up with who gets it privately, then the domain would be auctioned off for the highest bidder. Having control over their own companies and organizations domain will be extremely important to some. They may have to spend heavily to control their websites domain name but it’s worth it. Being able to have control over it is like their protection. No one else has control besides them. Tomorrow is a big day for most companies on the internet. It’s the day they can find out if they’ve been accepted to have their own domain. This only happens every so many years and their prepared for tomorrow.
The ICANN is located Marina del Rey, California. It first started in 1998. Around 2000 the ICANN was conducting a review of the status of applications from the New gTLD and were not selected for negotiations. Interested parties should review this information and provide any additional information or provide corrections to the information provided. ICANN intends to consider this information in conjunction with the ongoing creation of implementation plans for the proposed new gTLD policy.
Grace Maraugha- January 11, 2012
ReplyDeleteThe non-profit association that oversees that internet’s domain arrangement is called ICANN. There will be a submission charge of $185,000 for each new domain name. To reduce that amounts of websites ending in .com, new top level domains will be created such as .coop for business cooperatives, .museum for museums, .union for labor organizations, .air for the travel industry, .health for health sites, .shop for online shopping and .food for sites that have to do with food. The application process will start with the submission charge of $185,000 for the rights to use the new domain names and then they will have to meet these standards:
o Background Screening for Criminal/Domain Abuse History of Principals
o Technical requirements to operate a their TLD in a secure and stable manner
o Financial requirements to operate the TLD , amount dependent upon sales projections
o Business and Marketing Plan for operations/purpose/use of your TLD
o Proposed benefits and support for the TLD for the global internet public interest
It is extremely important to certain companies and organizations to have total domain name control because a domain name is a piece of property therefore, whoever registers it owns it. This means you can sell domain names and if more than one organization has access to a domain name then they will have difficulties when it comes time to sell it. Tomorrow is immensely important as far as the internet is concerned because the internet will be expanding becoming more easy and efficient to find certain information and websites on.
ICANN was started in the 1980s. It is responsible for managing and coordinating the Domain Name System to ensure that every address is unique and that all users of the Internet can find all valid addresses. It does this by overseeing the distribution of unique IP addresses and domain names. It also ensures that each domain name maps to the correct IP address. ICANN is located in Washington, D.C., USA, Marina del Rey, CA, USA, Belgium, Silicon Valley, CA, USA and Sydney Australia.
http://www.icann.org/en/topics/background-info-newgtld-apps-13feb08.htm
ReplyDeletehttp://www.internetretailer.com/2011/06/20/larger-domain-web-retailers
http://www.informationweek.com/news/internet/policy/231000014
ReplyDeletehttp://en.wikipedia.org/wiki/ICANN
New gTLDs promise to expand the domain name system and change the Internet forever. The decision to apply for a new gTLD should not be entered into lightly. ICANN is one of the non-profits that is one of the organizations and they are planning on registration to cost $185,000 plus an annual 25,000 fee. ICANN expects that its plan will lead to the creation of several hundred new gTLDs, such as .canon, which Canon, the Japanese electronics company, has said it is seeking to register. Hitachi is another company that has said it will apply for its own gTLD. Other examples of some ner domain names are .museum, .jobs, .travel, etc. By tomorrow, there will be millions more. This new gTLD program, as currently formulated, represents a significant challenge to trademark and copyright owners. Companies will now have full access to their websites and they can have copyrights so that their work cannot be copied. Their sites will also be a lot more protected. Tomorrow is going to be a big deal because the application will be sent out and after tomorrow, the internet will never be the same again. Everything is going to change and it will change everyone’s lives.
Any new TLD registry will have to sign a contract with ICANN. Provisions include fees paid to ICANN, data escrow provisions, and the obligation of TLD registries to follow ICANN’s policies, including future ones.
If your application is accepted and approved by ICANN, you will be given a 10-year contract with a presumptive renewal, which means that if you operate the TLD registry without major mishap, you will be given a contract extension.
Hailey Burns 1/11/2012
ReplyDeleteTomorrow the non-profit organization ICANN will change that way internet works. ICANN has been planning the naming expansion for much of the last decade. The group, which has been the steward of the Internet's naming system since 1998, Domains like .com, .gov, .EDU to things like .music, .maps, .phones and .news. So artists could have KatyPerry.music or LadyGaGa.music. For companies to own their own domains they will have to pay $185,000. Though companies will want to have total domain name control, because for search engines like Google for example other imposters could have the same domain name like .maps, so Google would have to pay a lot of money to have maps.google, or Bing.maps, but Google and Bing have so many different things like that, they would end up having to pay a lot of money to keep their used to get confused and from using unreliable sites pretending to be Google. This is also such a big deal because the internet will know have more websites and hopefully easier for internet users. It will also make it more helpful to find reliable sources because to own your own your own domain you must be found capable to keep a domain running and a lot of scam websites will not have domains because of the fine, making it easier and safer to find what you are looking for. Though with all the changes there are many that agree with the idea and others that strongly disagreeing; Like Scott Bain who said “ ICANN has opened the flood gates”.
Sources: http://articles.latimes.com/2011/jun/21/business/la-fi-internet-domain-20110621
New Top Level Domains
ReplyDeleteOn January 12, 2012 a non-profit organization named ICANN (Internet Corporation for Assigned Names and Numbers) is set to launch a program to create new domain names. A domain name is a distinct subset of the Internet with addresses sharing a common suffix. Examples are .com; .org; .net; and .gov. This program will allow companies to create their very own suffix such as Cannon could buy the domain name of ‘.cannon’, or the American Bankers Association could buy ‘.bank’ to offer a more secure online banking experience. To buy your very own custom domain name won’t be cheap, but the greatest things in life aren’t always cheap either. ICANN has set the price to buy the custom domain name to $185,000. One of the reasons a company would buy this suffix even at such a cost is because is to protect their products from people trying to perform fraud. It is such a big deal for the internet because ICANN is expanding the number of top level domains. ICANN expects 500 to 1,000 applications in next year’s 90-day application window. This will reduce the amount of crowding on the internet and to make it easy for Internet users. ICANN says that it will increase security on the new domains. If anybody but the Coca-Cola Company applied for ‘.coke’, he or she would have to prove a real reason to have that one. And if there was no real reason to have ‘.coke’ then there would be a “rapid takedown” procedure to close infringing domains. This is a new landmark in technology history and I’m sure that this will be a great program for the internet and the internet’s future.
January 11, 2012
Wesley Gensler
Jessica Brobst
ReplyDeleteJanuary 11, 2012
The non-profit organization, ICANN, or Internet Corporation for Assigned Names and Numbers is allowing companies to purchase their own domain name starting on January 12, 2012. ICANN was formed in 1998 and are in charge of the domain names, the “.com”, “.gov”, “.edu”, etc. It is located in Marina Del Rey, California, United States, but there are participants all over the world that help to keep the internet secure, stable, and interoperable. However companies who want to have a new domain will have to pay $185,000 and $25,000 a year to maintain one. Some of the expected new domains are “.music”, “.school”, “.sports”, and “.food”. When applying for a domain, companies have to go through a lengthy process that could take up to twenty months to get approved, and only well-known and established companies can apply for a new domain. It is important to companies and organizations to have total domain name control because they will be able to control who can use the domain and us users will not have to worry about the site being unreliable. Also when the domain name is searched that site will come up more and the company will get recognized more, therefor making more money. Tomorrow is a big deal for the Internet because top-level domain names have not been created for about ten years. Also it will be easier for us users to find what we’re looking for because the Internet will be more organized. Unfortunately though tomorrow is also going to be a huge opportunity for cyber-criminals, scandalists, and cyber-attack, which also makes the creation of new top-level domain names very risky. Hopefully though all will go well and we will be able to use the Internet easier and more efficiently.
Sources:
http://www.latimes.com/business/la-fi-internet-domain-20110621,0,6981339.story http://www.icann.org/
Savanna Cherry-January 11th
ReplyDeleteTomorrow, January 11, 2012, the non-profit organization called ICANN (Internet Cooperation for Assigned Names and Numbers) is putting out a new Application Window to allow companies to create their own domain name for URLs. Applications will be accepted for three months until April 12, 2012 when the Window will close. In order to apply, companies will have to first pay a fee of $185,000 and demonstrate their ethical, technical, and financial standing. If more than one qualified applicant wants to have the same domain name, an auction could be held to see who the highest bidder is. The annual fee of having a new domain name is $25,000, so each year the organizations with new domain names will have to pay this in order to keep the domain. Three new types of domain names are expected: Geographic, Special Interest, and Corporate Interest. For example it is expected that Paris, Berlin, and New York City will apply for the names of .paris, .berlin and .nyc. It is also expected that companies like Cannon, Nike and Coca-Cola will apply for and run .cannon, .nike and .coke domain names. There are also a couple special interest groups that are likely to apply for .shop, .sport, and .golf. Having top control of a domain name is a big deal for a company. It means fame and increased profitability for the company holding the name. If two companies want the same name and bid for it, the winning company will have increased their popularity and superiority over the other company. It also makes remembering brands and companies titles and URLs much easier for some customers, leading to more business and customers. ICANN was created in 1998 in Marina del Rey, California. ICANN's primary goals of operation are to help preserve the stability and foundation of the Internet, to promote competition among organizations, to get representation of the Internet community, and to develop policies for the Internet. This change taking place tomorrow is such a big deal for the Internet because ICANN has not allowed new domain names for years and this will change the Internet forever.
ICANN is the name of the nonprofit company that is generating the Top-Level domain names. If your company wanted to but a top-level domain it would run around $185,000 but they have complete control over their domain. Some examples of the new domains might be; .music, .food, .law, .car, ect. Having total control of their domain is good because they completely own their websites. January 12, 2012 is an important day because they have made new Top-Level domain names, this has not happened in over 10 years. There are now new Top-Level domains which is changing the internet.
ReplyDeleteSources
• http://www.icann.org/
• http://articles.latimes.com/2011/jun/21/business/la-fi-internet-domain-20110621
Jaycie Swick
ReplyDeleteJanuary 11, 2012
The name of the non-profit is ICANN, the Internet Corporation for Assigned Names and Numbers. Most companies would pay $3.50-$5 for new domain names. Some of the new domain names could be .com, .gov, .edu, etc. ICANN is using google network to show information about their company, and also people all over the world can use it, not Just America. On January 12, 2012 everyone is saying goodbye to .com, .net, and .org. They’re saying that you’ll be able to make your addresses to “dot-whatever”. This will expand the addresses to be more specific to the business or the person that owns it. The good thing about this is that it’s more specific to the people, but it will be addresses that people have never heard of before, so they would have to gather more information before going onto the website, and also it could be harder to remember. But I think it will add more to our public internet.
http://www.11alive.com/news/article/221845/29/ICANN-accepting-applications-for-top-level-domains
http://www.icann.org/tr/english.html
Rachel Welniak
ReplyDeleteJanuary 11, 2012
The company that is responsible for overseeing all top level domain is the Internet Corporation for Assigned Names and Numbers (ICANN). The domain names are said to cost $185,000. Some of the new domain names are .web, . shop, .site, .hotel, .nyc, .music, .film, .eco, .berlin, and .bank. In order for people to apply for the new domain names they have to go through the application process. First, applicants have to agree and comply with the applicant guidebook. The company must submit a $5,000 deposit to get started. ICANN then will take 30 days to go through all of the applicants and make sure everything is paid for and signed. ICANN has the ability to deny any company for whatever reason. If more than one organization applies for the same domain name, ICANN will give the companies time to settle the dispute. If the dispute does not get resolved then the companies will bid for the domain name. It’s important for companies to have complete control over their domain name so they’re protected. Also if they control their domain name then no one else can take it for whatever reason. This is all such a big deal because something like this hasn’t happened in 10 years and the new domain names are more specific to the companies, which makes it easier for people to find them and make their business more successful.
AJ Waite
ReplyDeleteJanuary 12 2012
the companys name is called internets corporation for assigned names and numbers. It will cost around 185,000 dollars to have one of these domain search names. The new names would be anyword in any language. Such as cars, sports and toys. The application proccess works by submiting to a domain nameregistry. You will be evaluated and make sure your not a hacker.it is important to certain companies to have there domain that is unique to them. You wouldn’t want a sports website to be under another doamin name such as shop or car. This would comfuse many people if this would happen. That is why they are making all these new names. This is a big deal to everything one the internet because if you just go to google or another search engine and you just search something like .shop everything with that domain name will show up.
Gus Saul
ReplyDelete1-11-12
• The non-profit organization: ICANN (Internet Corporation for Assigned Names and Numbers)
• Price for new domains: $180,000
• New Domains: .sfo, .berlin, .nyc, .web, .eco, .shop, .gay, .xxx, .hotel, .film, .radio, .green, .site, .sport, .music
• In order to buy a domain name, a company or person has to buy one through a domain name registrar. These are organizations that are supported by ICANN that a allowed to sell gTLD’s to people or companies, and manage the reservation of internet domain names.
• Companies must have complete domain control so that no other company can have the same name as them, causing problems with accessing their site.
• It’s a big deal because it broadens the type of websites a company can have. A company can have a domain specific to the type of company they run.
• The company ICANN was formed in 1998. ICANN has the job of coordinating the Internet’s naming system. It promotes competition and develops policy on the internet’s identifiers.
http://www.icann.org/
Madison Monroe- January 11, 2012
ReplyDeleteStarting January 12, 2012 ICANN, also known as the Board of the Internet Corporation for Assigned Names and Numbers will be offering government, businesses, and non-profit organizations the ability to operate a generic top-level domain, which are the abbreviations after the end of every web address such as .com, .gov, and .edu. The cost to apply is $185,000 along with a $5,000 deposit, in addition the applicant will have to have a legitimate claim to the name they are buying. If indeed the proposal is approved, then it will cost the owner $25,000 to run the registry for a year. The money made will be used to cover the costs of hiring professionals to handle the applications and legal ordeals for the applicants that didn’t get the domain they applied for. They also prevent cyber squatters from taking names from brand name companies to re-sell them for a profit. 500 applicants will be expected to apply for TLDs. Domains such as .apple .coke and .NYC are predicted popular applicants for tomorrow. To apply the company will need to agree to the rules in the applicant guidebook, write a well-detailed and multi-parted proposal, and submit to technical testing after being approved in which then contracts can be signed. It is important for certain companies and organizations to have total domain name control because it may give some customers comfort in that they are dealing with an authorized company representative also in search results websites with TLDs will come up higher. Tomorrow will be a very big event in technology history because this hasn’t been done in 10 years and it will change the way we use the internet.